Revamping Steel Pony: A Journey to Relaunch

Revamping Steel Pony: A Journey to Relaunch

As I sit down to share this message with you, I'm filled with a sense of excitement and purpose. It's been quite the journey—a journey of transformation, self-discovery, and creative evolution. Over the past several months, I've poured my heart and soul into revamping Steel Pony, not just as a brand but as a vessel for empowerment and positive energy.

You see, this relaunch isn't just about giving our website a fresh coat of paint or tweaking a few design elements. It's about rediscovering our purpose and recommitting ourselves to a mission that's deeply meaningful to me—and, I hope, to all of you.

For too long, I've felt a tug at my heart, a calling to do more, to be more than just a purveyor of clothing and accessories. Don't get me wrong; I love fashion. But I've come to realize that Steel Pony is about so much more than just fabric and thread. It's about empowerment. It's about helping women like you find your inner goddess, your strength, your voice.

That's why, as we relaunch Steel Pony, I want to make one thing abundantly clear: we are a goddess-centered brand. What does that mean, exactly? It means that everything we do, from the designs we create to the materials we use, is infused with the intention of empowering you to embrace your divine femininity.

In a world that often tries to dim your light and silence your voice, I want Steel Pony to be a beacon of hope and inspiration. Our clothing and accessories are more than just garments; they're tools for transformation. When you slip into one of our pieces, I want you to feel like the goddess you truly are—confident, radiant, unstoppable.

But our commitment to empowerment doesn't stop there. I firmly believe that everything carries energy—the people we meet, the places we visit, and yes, even the textiles we wear. That's why it's so important to me to ensure that everything we create is imbued with positive vibes and good intentions.

From the moment our fabrics are sourced to the final stitch of every garment, we strive to infuse love, positivity, and mindfulness into every step of the process. Because when you wear Steel Pony, I want you to not only look good but feel good too—body, mind, and spirit.

As we embark on this journey of transformation together, I want to express my deepest gratitude to each and every one of you. Thank you for being a part of the Steel Pony community. Thank you for believing in our mission. And thank you for allowing us to be a part of your journey.

With love and gratitude,

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Hi I am Joanne Litz Cofounder of Steel Pony.
I graduated in Textile Design from, the Philadelphia College of Textiles and Science. Worked in the "Industry" as a design director before starting Steel Pony. A company focused on slow sustainable fashion over 30 years ago
I love Creative Fashion, Art, and Energy Healing. My mission is to help women find their inner goddess and shine from the inside out.